
I'm thinking about the two guys in my company, employees are generally the same - something related to financial planning. The workplace of one - let's call him Ed - is farther away from me down the hall, on the top floor of our corporation. I am constantly confronted with Ed in the toilet for management. I'm not saying that he was sitting there all the time. I'm sure he does, and something else ( like me ). All I want to say - he lives there, where the good air and quiet, like a park, and everyone has his own office. The other guy? . Fred works almost in the basement, in a room with a public copy machine. I've run into Fred is very rare, on the way to the office from the parking.
When he began his work in the company, his future seemed so bright well as the future of Ed. But from the first day the two went in opposite directions. It's not that much smarter than Ed, or at least nicer Fred. The secret of his success - he is a master in the art, which also elevates the upper floor. We call it ... At Ed's good at selling myself, Fred - no. That makes all the difference.
All the people who sit in big offices have this skill. They create their own personal brand, and then go out and squeezed out of its sales to the maximum. Warren Buffett - Oracle of Omaha modest. Steve Jobs - Guru Digital Era in the same black turtleneck (I can not imagine him in a jacket ). Everyone knows them.
And what kind of brand do you have? . The bad news - if you do it correctly, to ensure the reputation of bouncer. These craftsmen sell himself so proficient that their efforts are almost invisible. But you know who they are. They are all around you. And they earn more than you.
STEP ONE.
Fill voids.
Think of yourself as a product. You're rubbing wax floors? . Maybe you write well or look good on TV? . You can calculate square roots in your head? .
Never mind that now you work for is not in sales, but, for example, in the department office landscaping. Every company has ... My friend Albertson, for example, works for a large corporation. A large corporation recently greatly reduced the budget for everything from flying first class to the number of trays in the cafeteria. Among the first victims were the strategic planning department. Whole legions of people who spent their days in search of lucrative options for mergers and acquisitions, have been dismissed. But the work must still be performed. Albertson looked around and saw the gap. Then he started sending out memos to the right people, setting out its views on certain things. Last week he started going to meetings to the Chairman of the Board of Directors. Now he is ... This is his brand. To celebrate, he bought himself three new suits.
STEP TWO.
Create a market for themselves.
Pretty easy to meet the existing demand. I did this for many years, being ... Both brands can be sold to a wide range of customers within the company. I know of two very successful players, who sold himself as a ...
But you want to be a real wizard to find the fictional necessity, and then fill it. Take Apple's iPad. Did you ever think that you need a digital photo frame at a price of a laptop? . All of these cool applications! . For example, my friend Yant. Its scope of competence of very specific. From time to time he lets you know your boss, that any serious or angry customer is preparing to get out of himself on some occasion. It does not matter on what. That's where the scene goes Yant and eliminate this problem, which only he knew. By doing so, he became ... Cute, is not it?.
STEP THREE.
Be great - when you want.
Be the best that you know how. And quietly avoid that, what is not strong, so as not to spoil the reputation of. For example, I hate meetings. I always try to minimize the number and duration of. My friend Bob, on the other hand, it turns out well to give a global idea, but to work out the details do not go. This makes it an excellent orator, but a terrible performer. His early career prevented him from such a situation, but it helped as soon as he became the head of which, as we know, the details are unimportant. - Your task is to follow the two tips, carved on the walls of the ancient temple at Delphi: ...
STEP FOUR.
hold one's own.
When the Boston Globe newspaper printed an unflattering review of a book author Alice Hoffman, she arranged for a public tantrum online edition. Moreover, the debate was conducted at the level of ... There were no factual inaccuracies in the review did not indicate Hoffman - just call and become a laughing stock all over the internet. Try not to pay attention when someone is in the public sphere gives the unpleasant assessment of your work. A drunken brawl on the web can cost you your reputation. And if the opponents lead distorted the facts - quickly inform all interested parties, that sounded the information is wrong, and then go to court.
STEP FIVE.
Build a network of.
Good, ... This craftsman is working with others and with their help make your brand an invaluable. For this part of the work you need a team. It should consist of several people, some of them may not even know that they are in a team. so.
Friends and colleagues.
Well, if your talents to the chief learns from you. But the ideal - if others tell him that you're very good at something. So that worked on the reputation of the company. Do not withhold your friends and colleagues if they are asked to do something, what you are strong. You can also use their strengths, when you need it. And do not forget that the flattering description that you give to another person, then bring you more good than told gossip about him. Praise the professionals help them - and they will do the same for you.
Advisor Yoda remained on this its Jojoba (or whatever it's called?). But when he needed to Luke Skywalker, he was around. Know what to do. Luke said, and he did. Find yourself a wise counselor and refer to it when it is difficult.
your boss. You hate it or love, you should be able to get on with it. Or her. A man who can not control your boss, you need more help and advice I can offer in this short article. Know that this is possible, and proshtudiruy books that describe how to manage those who are above you.
Well, the last - all you need is time, all your time. And the willingness to say ...
Once, early in my career, I got a call late Chairman of the Board of Directors. He was asked to write an article on the incomprehensible and uninteresting topic. ...
- Well, Bill, - I answered - and how does it work?.
- Yes, I do not even know what a modem! . And thinking a little, he added: - I think you should think of something.
So I did. Since then, I was declared ...
However, I've had worse jobs, and.
Discuss.