That will not do for love or a meal!.
среда, 30 мая 2012 г.
понедельник, 28 мая 2012 г.
Some wrong context
step 1. advertising itself.
step 2. Page on the website, which is advertising. Look at the cover, next to the name and price.
step 3. Scrolls the page below. And there is a beauty:.
So much for campaign. Here is the money spent. Sorry LitRes, sorry marketer who has made this campaign. To check where your ads are, of course do not trust machines.
reference on. page from a book.
By the way, notice what a big difference in Photoshop for the web in compression at 50 and 51 %?.
воскресенье, 27 мая 2012 г.
How to sell yourself for expensive
I'm thinking about the two guys in my company, employees are generally the same - something related to financial planning. The workplace of one - let's call him Ed - is farther away from me down the hall, on the top floor of our corporation. I am constantly confronted with Ed in the toilet for management. I'm not saying that he was sitting there all the time. I'm sure he does, and something else ( like me ). All I want to say - he lives there, where the good air and quiet, like a park, and everyone has his own office. The other guy? . Fred works almost in the basement, in a room with a public copy machine. I've run into Fred is very rare, on the way to the office from the parking.
When he began his work in the company, his future seemed so bright well as the future of Ed. But from the first day the two went in opposite directions. It's not that much smarter than Ed, or at least nicer Fred. The secret of his success - he is a master in the art, which also elevates the upper floor. We call it ... At Ed's good at selling myself, Fred - no. That makes all the difference.
All the people who sit in big offices have this skill. They create their own personal brand, and then go out and squeezed out of its sales to the maximum. Warren Buffett - Oracle of Omaha modest. Steve Jobs - Guru Digital Era in the same black turtleneck (I can not imagine him in a jacket ). Everyone knows them.
And what kind of brand do you have? . The bad news - if you do it correctly, to ensure the reputation of bouncer. These craftsmen sell himself so proficient that their efforts are almost invisible. But you know who they are. They are all around you. And they earn more than you.
STEP ONE.
Fill voids.
Think of yourself as a product. You're rubbing wax floors? . Maybe you write well or look good on TV? . You can calculate square roots in your head? .
Never mind that now you work for is not in sales, but, for example, in the department office landscaping. Every company has ... My friend Albertson, for example, works for a large corporation. A large corporation recently greatly reduced the budget for everything from flying first class to the number of trays in the cafeteria. Among the first victims were the strategic planning department. Whole legions of people who spent their days in search of lucrative options for mergers and acquisitions, have been dismissed. But the work must still be performed. Albertson looked around and saw the gap. Then he started sending out memos to the right people, setting out its views on certain things. Last week he started going to meetings to the Chairman of the Board of Directors. Now he is ... This is his brand. To celebrate, he bought himself three new suits.
STEP TWO.
Create a market for themselves.
Pretty easy to meet the existing demand. I did this for many years, being ... Both brands can be sold to a wide range of customers within the company. I know of two very successful players, who sold himself as a ...
But you want to be a real wizard to find the fictional necessity, and then fill it. Take Apple's iPad. Did you ever think that you need a digital photo frame at a price of a laptop? . All of these cool applications! . For example, my friend Yant. Its scope of competence of very specific. From time to time he lets you know your boss, that any serious or angry customer is preparing to get out of himself on some occasion. It does not matter on what. That's where the scene goes Yant and eliminate this problem, which only he knew. By doing so, he became ... Cute, is not it?.
STEP THREE.
Be great - when you want.
Be the best that you know how. And quietly avoid that, what is not strong, so as not to spoil the reputation of. For example, I hate meetings. I always try to minimize the number and duration of. My friend Bob, on the other hand, it turns out well to give a global idea, but to work out the details do not go. This makes it an excellent orator, but a terrible performer. His early career prevented him from such a situation, but it helped as soon as he became the head of which, as we know, the details are unimportant. - Your task is to follow the two tips, carved on the walls of the ancient temple at Delphi: ...
STEP FOUR.
hold one's own.
When the Boston Globe newspaper printed an unflattering review of a book author Alice Hoffman, she arranged for a public tantrum online edition. Moreover, the debate was conducted at the level of ... There were no factual inaccuracies in the review did not indicate Hoffman - just call and become a laughing stock all over the internet. Try not to pay attention when someone is in the public sphere gives the unpleasant assessment of your work. A drunken brawl on the web can cost you your reputation. And if the opponents lead distorted the facts - quickly inform all interested parties, that sounded the information is wrong, and then go to court.
STEP FIVE.
Build a network of.
Good, ... This craftsman is working with others and with their help make your brand an invaluable. For this part of the work you need a team. It should consist of several people, some of them may not even know that they are in a team. so.
Friends and colleagues.
Well, if your talents to the chief learns from you. But the ideal - if others tell him that you're very good at something. So that worked on the reputation of the company. Do not withhold your friends and colleagues if they are asked to do something, what you are strong. You can also use their strengths, when you need it. And do not forget that the flattering description that you give to another person, then bring you more good than told gossip about him. Praise the professionals help them - and they will do the same for you.
Advisor Yoda remained on this its Jojoba (or whatever it's called?). But when he needed to Luke Skywalker, he was around. Know what to do. Luke said, and he did. Find yourself a wise counselor and refer to it when it is difficult.
your boss. You hate it or love, you should be able to get on with it. Or her. A man who can not control your boss, you need more help and advice I can offer in this short article. Know that this is possible, and proshtudiruy books that describe how to manage those who are above you.
Well, the last - all you need is time, all your time. And the willingness to say ...
Once, early in my career, I got a call late Chairman of the Board of Directors. He was asked to write an article on the incomprehensible and uninteresting topic. ...
- Well, Bill, - I answered - and how does it work?.
- Yes, I do not even know what a modem! . And thinking a little, he added: - I think you should think of something.
So I did. Since then, I was declared ...
However, I've had worse jobs, and.
Discuss.
суббота, 26 мая 2012 г.
She would not give e-mail!
Then the other day at our Sale had a conversation with one of the companies that they ( Sale ) believe lidom. And this is my spodviglo to this post.
Preamble:.
This production company. They have a production, they produce something. The name does not say - it still does not tell anyone. Number of users - around 120. IT Manager - an advanced guy, but new to the company. His task - to make all of the mind, beginning with the centralization of infrastructure, AD, mail, etc. Dr.. Money is not natural. Well, that is, there are some, but not enough so that all.
outpatient:.
The first conversation with the director of IT leads to optimistic thoughts about rare in our time understanding and acceptance of SaaS services actually. And in general, so it was. But after some time it turned out that our chances are small due to the fact that the company said: ' You would not give a stranger your ISP e-mail! '.
Total: we are in a stupor, and I 'm writing this post.
Analysis of the situation:.
That is what happens: a small -sized Ukrainian industrial company, which is roughly at the moment to survive, is going to protect their data. Well, no, that is, it is certainly commendable. Protect your data - that's right! .
BUT.
These people ( the bosses of the company) seriously believe that if the 'server' (intentionally quoted ) will stand them in the office (read - the secretary under the desk or in a room with a flimsy door which graze the rest iron on virtualke the admin, etc. Dr.. ), Their data is NO, NEVER, UNDER NO CIRCUMSTANCES does not carry off.
They just BELIEVE. They were so relaxed.
Now let's analyze the situation calmly.
First, there are several hundred relatively light, and a countless number of complex ways of obtaining data of interest, from computer theft or bribery of staff and ending with cool hatskingom. And every normal person is clear - there is no absolute protection.
Second, at the aforesaid company is objectively no money for it, how to ensure that at least some decent level of data protection. Privacy - is a science, and a good defense - it is expensive.
Third, there are many details of this company? . Let's be honest - they cost several thousand dollars that will be required to pay off a particularly corrosive test. In other words bosses are not afraid of that information gets to the competitors, but the fact that it gets into the organs.
Fourth, if the company will come masked men, on the basis of the first and second paragraphs may conclude that they will not have a chance that data will not get ' where necessary '. I repeat - NO ONE. Would remove the server, passwords will learn to drive dump will be taken. No, but of course there are legends that some firms in the nineties and early two thousandth had specially trained people who were sitting in the back bezvylazno and in case of danger pressed the right button. And as a result - all you need (or rather do not need ) to know strangers - erased. But it also costs money in the first place. And secondly, does not guarantee against risk - at a large company, the complete destruction of the data difficult to achieve and something you can still get (Incidentally, this moment - a good topic for future discussion).
Total:.
People believe that the information in a safe until it is physically located next door.
People do not believe that companies that have invested a lot of money in infrastructure and data protection does not sell this information to the left or ' where necessary '.
The conclusion is a bit pathetic.
We fight with myths, and thereby create our own reality, which in time will also be a myth. Today we are trying to convince customers that store data in the cloud - it is safer than on your own server. And I 'm sure we 're right. Tomorrow our children will try to convince customers that the data is stored somewhere in the fifth dimension by using the quantum probability ekzabaytovye storage is more secure than those unreliable, full of buzzing iron, the so-called ' clouds '. And they too will be convinced of the correctness.
Just not much to break away from reality. Neither in that nor in the other direction along the time axis. Then there is the opportunity to reduce their risks. Do not remove - but lower.
P. S. I 'll write more about what it's all over:).
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